Campbell Associates, one of the firms that works with Netflix, told us, “An important part of my job is having long-standing connections with literary agents and editors-what they’re reading, what they’re liking, what’s working. Clare Richardson, a senior scout for film and TV at Maria B. Production companies such as Anonymous Content are bringing publishing-industry veterans on staff, and agencies and scouting firms are hiring specialists in literary development. Scouts from networks and streaming services are talking more and more with publishers about big- and small-screen options at earlier stages of negotiations, in many cases before the ink on a book deal is even dry. Television adaptations are influencing every stage of a book’s life, including how it’s acquired in the first place. Nowadays, the first draft of the literary canon is being written in TV Guide. But our data set contains only books that have achieved some kind of prominence, so an effect of this size is striking. Of course, the world of unadapted literature is enormous-technically speaking, it comprises almost everything ever written. TV doesn’t just borrow highbrow status from the novel it apparently sends some back. Adapted novels in our set have almost twice the citations of unadapted works in academic articles, and appear on about twice as many college syllabi. More surprising is that TV adaptations also correspond with a rise in a novel’s prestige. (Film still has a bigger effect, boosting a novel’s Goodreads ratings more than 1000 percent TV nonetheless dramatically improves the fortunes of a novel.) Within this group, a novel that becomes a show will receive about four times as many ratings on as a novel that has never been adapted to TV or film. We compiled a list of about 400 21st-century novels that met certain criteria-inclusion in top-10 best-seller lists, critics’ picks, publishers’ comp titles, and so on. We see evidence of the adaptation effect in other measures of literary success as well. The Regency-era bodice-ripper is not alone: A number of backlist titles, such as The Queen’s Gambit, have enjoyed a late-in-life revival thanks to Netflix’s attention. Adaptations can drive book sales, as in the case of this winter’s breakout hit Bridgerton. As you might expect, becoming a TV show increases a novel’s popularity enormously.
Rotten Tomatoes cites 125 literary adaptations in development right now.Īll of this has had a profound effect on the literary world. For streaming services such as Netflix, Amazon, and Hulu, they provide a reliable source of content for limited or multiseason series Publisher’s Weekly reported in 2019 that Netflix was on a “book-buying spree,” and the company has shown no sign of slowing.
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